Machine
Presence
One condition.
Always in motion.
- Discover
- Understand
- Trust
- Select
- Act
Many sources,
one business.
A website. A mention. A record.
Different ways to encounter the same business.
Underlying connections
- Source
- Where the business is encountered.
- Reference
- What points to the business.
- Resolution
- What connects separate references to one business.
More than
a name.
What you do. Who you serve. How you relate.
The substance that makes a business legible.
Underlying meaning
- Entity
- The business itself.
- Meaning
- What it does, and for whom.
- Relationships
- Connections that give context.
Substance
carries weight.
Claims need grounding.
Evidence, consistency, and the agreement
between what is said and what is true.
Underlying support
- Evidence
- Support for a claim.
- Consistency
- Agreement across sources.
- Corroboration
- Independent support.
Context makes
the choice.
A recommendation connects a particular need
with a business that belongs in the answer.
Underlying relevance
- Need
- What the situation calls for.
- Fit
- Where the business belongs.
- Context
- What gives the choice meaning.
Presence in
action.
An introduction. A recommendation.
A decision.
Presence has a life beyond the page.
Underlying possibility
- Readiness
- When understanding, trust, and fit align.
- Pathway
- What action is available.
- Outcome
- What happens next.